Turning Customer Privacy into a Brand Positive
Recently, the Canadian Marketing Association hosted its Regulatory Conference and while I was not in attendance, a summary of the key takeaways by Anna Duckworth, who covered the event for the CMA,...
View ArticleFive Innovative Barcelona Retailers Creating Muy Bueno Customer Experiences
When most people think of Barcelona, the first features that come to mind are its unusual architecture, rich history and Catalan cuisine. But the area is also home to a burgeoning class of...
View ArticleShould Your Brand Take A Stand? 3 Ways Advocacy Can Boost Sales
When Starbucks recently announced it would hire 10,000 refugees worldwide, it did more than protest a presidential decision; it raised the stakes for all retailers. Not for them to hire people fleeing...
View ArticleTurning Customer Privacy into a Brand Positive
Recently, the Canadian Marketing Association hosted its Regulatory Conference and while I was not in attendance, a summary of the key takeaways by Anna Duckworth, who covered the event for the CMA,...
View ArticleFive Innovative Barcelona Retailers Creating Muy Bueno Customer Experiences
When most people think of Barcelona, the first features that come to mind are its unusual architecture, rich history and Catalan cuisine. But the area is also home to a burgeoning class of...
View ArticleShould Your Brand Take A Stand? 3 Ways Advocacy Can Boost Sales
When Starbucks recently announced it would hire 10,000 refugees worldwide, it did more than protest a presidential decision; it raised the stakes for all retailers. Not for them to hire people fleeing...
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